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You Don't Need More Advice

Sep 19
3 min read

You Don't Need More Advice

There's a phrase you hear over and over in philanthropy, and it's more or less: do the visits, and the gifts take care of themselves.


There's strategy, research, and prep behind good fundraising. You need to understand the person you're talking to, what they care about, what you might ask them to support. But none of that effort raises money if you never actually meet anyone.


And you'd be amazed at the number of fundraisers who can find seventeen productive-looking things to do rather than pick up the phone and ask someone for a meeting.


The Real Reason We Avoid the Ask

By the time a fundraiser was asking my opinion about line spacing for a proposal, it was time to have a come-to-Jesus conversation. I coached people through fear of asking for the meeting, fear of asking for a gift, and, yes, even fear of calling someone to say thank you. It's a real thing.

The more uncomfortable the next action was, the more attractive preparation became.


It's Not Just the No You're Afraid Of

Here's the thing nobody says out loud: it's not just the no that people are afraid of. It's the yes.

A "no" can be embarrassing in the expected way. You brace for it, you survive it, you move on. But a "yes" means the thing is real now. A yes means you have to follow through, be seen doing it, be accountable to the version of yourself who said she wanted this. Success can be just as exposing as failure.

So preparation, past a certain point, isn't really about avoiding failure. It's about staying in the version of your life where nothing has been decided yet — where you haven't had to find out if you can handle either answer.


The Loop Ambitious Women Get Caught In


You're moving toward something, so you go looking for what will get you there faster. You read. You scroll. You ask people what they think. You imagine every possible outcome. This all feels remarkably action-oriented.

You are "doing the work."

Except — you aren't. Circling the runway isn't flight school.


A Framework Borrowed From Fundraising

Fundraising has a structure that's worth stealing for your own life:

Identify. What's the opportunity? Where's the alignment? Who else might care?

Cultivate. Learn. Listen. Build trust. Understand what matters. Figure out whether there's actually a fit.

Ask. Apply for the job. Open the document and write the first terrible page. Have the conversation you've been putting off, with no idea how it's going to go. Whatever your version is.


What to Do Between Preparation and Action

Somewhere in there, we also need something we don't talk about nearly enough: quiet.

Stillness isn't always literal stillness. I do some of my best listening while vacuuming. Give yourself ten minutes without anything playing in your ears. Vacuum. Sit in your car. Take a walk.

Then do the one thing all the prep has been standing in for. Send the email. Make the call. Open the document.


Do the visit. The rest takes care of itself.


FAQ

Why do I keep researching instead of taking action?

Often it's not a lack of information; it's that preparation feels safer than either outcome of acting: failure or success. Both can feel exposing, so gathering more advice keeps you in a holding pattern where nothing's been decided yet.


What's the difference between preparation and stalling?

Preparation has an endpoint and moves you toward a specific action. Stalling repeats the same research indefinitely without ever reaching the ask, the application, or the conversation.

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© Meghan DeFord | DeFord Coaching & Consulting 

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